Yello X Supply Chain Solutions proudly announces its latest partnership with one of Mindanao’s most iconic local brands—De Oro’s Best. Owned by entrepreneur Padlas, De Oro’s Best is known for its premium beef and pork jerky products, long favored by food lovers in Cagayan de Oro and Northern Mindanao. Through this strategic collaboration, Yello X is enabling nationwide reach for De Oro’s Best, integrating our end-to-end e-commerce logistics, digital storefront support, and fast last-mile delivery network to make these sought-after jerky snacks available to customers across the Philippines.
This partnership reflects Yello X’s ongoing commitment to championing homegrown MSMEs, delivering affordable and scalable logistics solutions that bridge local excellence with modern digital commerce. According to a 2024 NielsenIQ report, over 63% of Filipino consumers are more likely to purchase products that highlight local heritage and authenticity, and food items like regional jerky rank high among nostalgic online purchases. This makes De Oro’s Best a perfect match for Yello X’s mission of enabling digital transformation for Filipino enterprises.
From Regional Favorite to E-Commerce Power Brand
De Oro’s Best beef and pork jerky products—crafted with traditional recipes, high-quality meats, and slow-dried techniques—have built a loyal following in Mindanao for over a decade. As online shopping habits surge, with Philippine e-commerce projected to grow to ₱850 billion by 2026 (source: Statista), Yello X sees the opportunity to position De Oro’s Best as a staple on every digital grocery shelf.
Through Yello X’s e-commerce solutions, Padlas and his team gain access to:
- Nationwide warehousing and next-day fulfillment through YX's SmartHub network
- Online storefront integration and digital marketing support via Yello X E-Commerce Suite
- Inventory visibility and analytics tools that help Padlas scale production to demand
This partnership also supports the Department of Trade and Industry’s (DTI) MSME Development Plan 2023-2028, which highlights digitalization and logistics as top pillars for economic growth. In fact, data from DTI’s Supply Chain and Logistics Group shows that MSMEs that digitized operations and partnered with 3PLs like Yello X have seen a 25–40% increase in fulfillment efficiency.
A Flavorful Future, Powered by Local Collaboration
“Our vision has always been to bring the unique flavors of De Oro to more Filipinos,” says Padlas, founder of De Oro’s Best. “Partnering with Yello X allows us to finally turn that dream into reality—without compromising on quality, tradition, or service.”
As Yello X continues to grow its e-commerce capabilities and help MSMEs enter the digital marketplace with confidence, we’re proud to spotlight this partnership as an example of Filipino excellence meeting innovation.
Explore De Oro’s Best products on your favorite online platforms soon—and get a taste of Mindanao’s finest, now within reach.
Global jerky snacks reached USD 5.66 billion in 2024, forecasted to reach USD 8.81 billion by 2033, with Asia–Pacific alone contributing USD 552 million in 2024 and growing to USD 774 million by 2030—a surge driven by demand for high‑protein, convenient snacks.
A Moment of Honor for a Proud Mindanaoan Brand
The passion and commitment of Mr. Craig Mari Padla have not gone unnoticed. On November 14, 2023, during a regular session held at the Plenary Hall of the House of Representatives, Mr. Padla was formally recognized for his outstanding contribution to Mindanao’s food industry and MSME development. The recognition was made in the presence of Congressman Bambi Emano (2nd District of Misamis Oriental) and Congressman Lordan Suan (1st District of Cagayan de Oro City) — a proud and historic moment that symbolizes the journey of De Oro’s Best from a regional favorite to a national icon. Know more by clicking on this link.
This milestone underscores not only the quality of De Oro’s Best products, but also the cultural significance of preserving and promoting Mindanao’s rich culinary heritage through innovation and nationwide reach.
Sources:
- Archambault, M. (2025). 82 E-Commerce Statistics To Shape Your Business in 2025. Siege Media.
- 2014. Report. Filipino consumers love a good snack. NielsenIQ.
- 2018. Report. The power of snacking. NielsenIQ.
- 2019. Analysis. The need for convenience is changing where and what consumers eat. NielsenIQ.
- 2024. Philippines Savory Snack Market Size, Share, Trends and Forecast by Product, Category, Distribution Channel, Sales, and Region, 2025-2033. Imarcgroup.
- 2024. Snack food revenue: Philippine snack foods are projected to bring in USD 4.13 billion in 2025, with an 8.5% CAGR (2025‑2030). Statista.
- 2025.
- Humarang, J. (2025). Filipinos snack the most globally; engage in mindful snacking behavior—State of Snacking 2024